Tag Archives for " Marketing "
Night Of The Living-Dead Sales Letter…
Thursday, 8:06pm
Reno, NV
“Here come Johnny Yen again…” (Iggy Pop, “Lust For Life”)
Howdy…
Oh, my God!
They killed the sales letter again!
Will this horror never stop?
Actually, you can relax. Just like Kenny in South Park, the traditional sales letter is on some kind of perverse “Permanent Hit List”…
… where every marketer trying to claim he just invented a new fad stands astride the image of a quaking letter…
… and slays it.
Huzzah! Death to you, vile long-copy sales letter! Take that… and that…
… and that.
This latest round is clever as hell, too. The new trend is putting your sales letter in a video, and reading along with it.
The irony: The dude selling you the “Magic Box” product that kills the sales letter forever…
… uses a sales letter to do the killing.
Hey — don’t get me wrong. I love video. Been using it in marketing since… well, since it was actual videotape on reels. (Yeah, shocking, I know. We were so backward in the last century.)
In fact, the “Magic Box” product I’m talking about is, I’m guessing, an excellent solution for many marketers who can’t figure out how to make a video sales letter work.
And all’s fair in love, war and advertising. So all the dudes out there telling you the sales letter is dead, and you can sell without selling, and the Web has changed everything…Read more…
There Are 2 Kinds Of People In The World…
Monday, 3:29pm
Reno, NV
“You’re either on the bus, or off the bus…” (Ken Kesey)
Howdy…
Quick lesson here I thought you’d enjoy.
The phrase “there are two kinds of people” is used by comics, politicians, and just-plain-folks trying to set up a point with an easily-understood little story.
It’s an over-simplification, most of the time, of course. Life is too nuanced and complex to fit into just two tidy categories.
However, sometimes you can make a damn good argument behind the two-groups thing.
In selling, this is what we’ve called “the dichotomy of futures”…
… meaning, you can make two distinctly clear divisions:
1.) The “in” group, which is your target market…Read more…
An Impassioned Plea To Keep You From Missing The Biggest Opportunity Of Your Life
Monday, 6:26pm
Reno, NV
“Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.” (David Ogilvy, “Confessions of an Adman”)
This is important:
This past weekend, I posted something on this blog that hit a freakin’ nerve among the throngs of entrepreneurs, biz owners and rookies who hang out on this site.
Comments started flooding in…
… and, as usual, I interacted with folks.
I’m just been told (by trusted inner-circle colleagues) that one of my replies in the comment threads…
… was perhaps the most vivid and impassioned point I’ve ever made about the raw seething power of honest kick-ass salesmanship to change lives.
So, I want to share that reply, here in a fresh post.
Let me set the scene for you: People were trying to make sense of the massive piles of hype still being disgorged by the Internet marketing community…
… and how all that hype soured good people on good opportunities.
“Hype”, and the dreadful sales pitches filled with it, really confuses people. To the point where it’s now cool to talk about “selling without selling”.
It’s clear that many people now struggling to make a business successful…Read more…
Buzz And Awe
Friday, 3 a.m.
Reno, NV
“Is there gas in the car? Yeah, there’s gas in the car…” (Steely Dan, “Kid Charlemagne”)
Howdy…
First…
… what are you doing up this early? Or late?
You need your beauty snooze, don’t you?
I know why I’m up, though.
It’s from excitement. I just cannot sleep.
Why?
Here’s why: Those of you in the loop know we’re launching the coaching program of the Simple Writing System again.
This is Number 7. We only offer this hand-holding, personalized, one-on-one mentoring rarely. The 6th one was all the way back in the Fall of last year. (They’ve all sold out, too, quick.)
No idea when Number 8 will come around… if it even does.
We take this one program at a time.
It’s extremely interactive. Perfect for anyone who knows that hands-on mentoring is the best way to learn the simplest possible system (crammed with short-cuts) for creating all the sales messages needed for a profitable business…
… including all your ads, websites, video scripts, emails, AdWords, blogs and other social media broadsides…Read more…
Who’s Watching Your Back?
Thursday, 7:41pm
Reno, NV
“Please allow me to introduce myself…” (Stones, Sympathy For The Devil)
Howdy…
This is one of those lessons that arrived accidentally…
… and I had to stop and ruminate about it for a while before it made sense.
I’m lucky I learned it early, too.
It’s provided me with a home base of sanity when the chaos has reached shuddering crescendos and it was hard to think straight (let alone make snap decisions when crisis loomed).
You may find it obvious.
That’s fine. Just don’t go thinking it’s obvious to the rest of the mean ol’ world out there… cuz it ain’t.
Here’s the story: One of my first jobs working for Gary Halbert was to fly to Detroit… and interview a guy who’d just lost 750 pounds.
Yeah, you read that right.Read more…
Love Stinks
Monday, 2:33pm
San Diego, CA
“If you see my little red rooster, please send him home…” (Howling Wolf, master of innuendo)
Howdy…
I’m actually starting this blog in longhand, sitting in the Southwest terminal in San Diego…
… finally dragging my exhausted butt homeward after logging a full week here putting on the now-fabled Action Seminar.
It was a spectacular success, if you’re keeping score.
We directly challenged every seminar model out there… and delivered two frighteningly-on-target days of specific advice, techniques and life-transforming revelations.
Both the roomful of attendees, and the small army of Big Dog experts we assembled, loved the experience. If you’re following the social media threads of folks like James “Schrak” Schramko, Mary Ellen Tribby, Big Jason Henderson, the Halbert boys, Harlan Kilstein, Brian Johnson, Kevin Rogers, Lorrie Morgan-Ferrero, and the other stellar names who participated…
… then you’re already hip to how the event went.
Excellent buzz.
Shame on you for missing it.
Anyway…
I haven’t got a lot of time here, so I need to focus on what I wanted to share with you here in this post.
There was a ton of practical info for everyone’s “To Do List” at the seminar…
… but there was also a very intriguing element of spirituality, too.
I wasn’t planning to go down that road.
However… Read more…
Are You Freakin' Kidding Me?
Tuesday, 9:18pm
Reno, NV
“He who refuses to embrace a unique opportunity loses the prize as surely as if he had failed.” (William James, the Godfather of modern psychology)
Okay, let me get this straight…
You are seriously going to ignore one of the most amazing opportunities of your life…
… because…
… well, I can’t even begin to fathom what your “because” reason might be.
I’m sure it makes some sort of sense to you… but it’s probably an illusion.
I understand the weird, twisted way humans look at opportunity… because I nearly allowed the Big One to get away from me.
Like most folks, I sorta resented opportunities. They never appeared at convenient times, it was seldom clear what was involved, and there was always some change required if I wanted to pursue it.
I had learned — as most people do — that if I just looked the other way, that pesky opportunity would vanish…Read more…
How To Murder Your Business In 2010
Wednesday, 4:48pm
Reno, NV
“Shake the hand, that shook the hand, of PT Barnum and Charlie Chan” (The Grateful Dead, “US Blues”)
Howdy…
You know what the first thing many entrepreneurs and small biz owners do on January 1st (right after gagging down Excedrin with a warm dollop of “Hair o’ the dog”)?
They despair.
You know why?
It’s because… for all the “promise” a new year holds…
… for most folks in business, the months ahead are just shadows in a dark fog.
When times are good, maybe — maybe — you can stumble over some tasty opportunities as you wander.
When times are bad… you know, like our current recession-shackled economy… that fog of uncertainty gets thick enough to choke you.
Would you like to know what the UNCOMMON entrepreneurs and small biz owners do when looking ahead to 2010?
They smile. They yawn at the recession. And they feel damn good about their nice, clear, unobstructed view of the coming months.
No fog. No murderous pitfalls hidden in the shadows.
They are uncommon, because they are PREPARED.
They have an action plan… and they know how to implement it.
You wanna commit business suicide? Stumble into the coming year without a clue how you’re going to grow or get better results.
You wanna join the Feast, where the Smart Few are enjoying floods of traffic, maxed-out conversions, and the kind of almost-ridiculously-abundant free time (like a vacation every month) that “most” biz owners can only dream about?
Then get hip to the amazing magic of putting together a simple action plan.
And make sure it’s a plan you can easily (and even joyously) implement right away.
I’d like to help you, if you think getting some honest, hard-core, proven mentoring can get you off your duff… and into your seat at the Feast.
Here’s what’s up: There has always been a stark contrast between those who plan, and those who don’t even know how to plan.
For nearly 30 years now, as a high-paid consultant, I’ve been helping entrepreneurs and biz owners figure out the critical first steps to take to get moving in a new, profitable, easier (and more fun) direction.
Having even a simple plan (with just a few steps to take) will change your life forever.
But only if you are confident (and know the easy tricks) of putting this simple plan into action.
I know how to do this. And I hang out with masters of simple-but-insanely-lucrative planning.
So…
… I’m holding a live workshop-seminar in San Diego the last weekend of January…
… where you can come and get direct help putting your own killer action plan together.
Plus learn the tricks to implementation. The key to making your plan a reality.
We’re gonna fill you up with proven, easy step-by-step actions to take immediately… to:
- Blow away all constraints on flooding your biz with fresh, super-qualified traffic…
- Put yourself in the “go to guy” spot in your market, with all the influence and swag that gets heaped on honest authority figures…
- Maximize your ability to convert leads into happy sales…
- And finally learn the “lazy man’s way” to put your productivity in high gear.
Best part: The powerful simplicity of this kind of planning…
… means that veteran business owners will immediately benefit, as well as raw rookies.
Most people absolutely suck at planning.
And if you insist on trying to do it yourself, without expert help…
… you’re headed down a rabbit hole that can trap you, confuse you, and murder your business while you’re fighting self-created emergencies.
The top marketers (including any competition now cleaning your clock) ALL know how to map out a simple action plan… and put it in motion.
Even the best plan in the universe is worthless, if it never gets implemented.
This, by the way, is the problem with most seminars: You get a mountain of ideas dumped on you, with no hint of how to execute any of them.
The advanced stuff (which you shouldn’t be touching yet) gets all jumbled up with soon-to-be-obsolete stuff, which buries the easy stuff…
… and you’re left with zero “real” plans.
Just a lot of notes and wishes and dreams again.
Well, screw that.
We’re even calling this unique event “The Action Seminar“.
And it is populated with the best teachers and planning wizards I know. Including…
Mike Koenigs, the uber-talented genius behind “Traffic Geyser”… who specializes in getting the most stubbornly-resistant people to quickly (actually immediately) use his simple-yet-awesomely-effective video secrets to carpet bomb the Web with a killer sales message. (The cheapest camera you can find will do the trick, too.)
James “Schrakmo” Schramko… the brilliant Aussie who came out of nowhere last year (knowing squat about the Web), to dominate search engine rankings and generally crush all competitors in any market he chose to conquer.
He understands what it’s like to be a rookie looking for a clue… and he has made a huge name for himself helping entrepreneurs zoom to dominance with minimal skills and very little investment.
The simple plans that are easy to master, and simple to implement, is the way to get rich and happy as fast as possible.
Oh, and check this out: Teran Dale (my personal favorite PPC advisor) has the inside track on Google. He’s managed as much as $1 million dollars a day in pay-per-click advertising in huge, super-competitive niches.
The kicker: The competition in these niches are paying $7 – $12 dollars per click… while Teran’s clients are only paying $0.21 cents.
If you suspect that everything you believe about PPC is dead wrong… you’re right.
Teran will be working directly with select folks at this seminar, while we watch and learn. And he’s gonna be sharing ALL the good stuff… brought down to doable, simple and easy steps. (You’re invited to join the pool of attendees we’ll choose Teran’s subjects from.)
Oh, yeah.
This is just a small taste of the Feast you’re about to share in.
We’ve also got the globally-respected Les Brown (to get your head straight about planning for success)… Melanie Benson Strick (to help you finally get off your butt and start being massively productive) (with more time off)…
… my hilarious (but deadly serious about profits) colleagues Travis Miller and Jimmy Vee will show you how to become a social media MONSTER (even if you can’t yet spell “blog”)…
… and I’ll be joined by copywriting legends Harlan Kilstein (still the only guy around who can show you how to hypnotize readers into following you anywhere) and Lorrie Morgan-Ferrero (of “She Factor” fame — and remember, the ladies still control 90% of the money out there, guys).
Plus: The entire faculty of the Simple Writing System mentoring program will be there, for you to corner and suck every shred of sales-boosting secret out of their super-talented brains.
Let’s drop names: Kevin Rogers (my head writer for The Stable O’ Copywriters)… “Million Dollar” Mike Morgan (a top freelancer with tremendous chops)… Tony Flores (head writer for The Arbitrage Conspiracy)… Scott Haines (a killer writer and old pal of mine and Gary Halbert’s)… Jimbo Curley (the star writer who replaces me at OHP Golf)… Tina Lorenz (easily the hottest copywriter in the “launch” game right now)… and two “under the radar” (for now) writers I’ve personally hired to write for me: Robert Gibson and Mark Landstrom.
Special guest stars include “A List” copywriter David Deutsch (who recently had 6 million-dollar controls for Boardroom, Inc)… Gary Halbert’s sons Bond and Kevin (who I’ve been working closely with while they restructure Gary’s legacy)… and some Mystery Guests who should blow your mind.
There’s just one catch:
This event is coming up soon… and there are VERY limited spots open.
To get the details, just check out this info-site:
www.marketingrebel.com/action-seminar
There’s quite a bit more to the fun and seriously-lucrative stuff you’ll encounter at this rare, totally unique event.
And… I am personally making sure that you get at least 12 action-steps, customized to your situation, that are simple enough for you to implement as soon as you get home (or back to your room).
If you can handle more, you’ll get more.
But the main thing is this: This ain’t a “talk at you” event.
It’s interactive… and it’s all about helping you put together a freakin’ PLAN to go out and put into action NOW.
So you can get back to your office and start demolishing your evil competitors and dominating your market.
While earning more, and having more time off, and generally being happier and staring down the economy and every obstacle in your life…
… and winning.
Oh, this is gonna be good.
For the few who get their act together and score a spot, that is.
For the rest… well, good luck out there in the fog.
Seriously — go check out the info-site now. (You’re gonna faint when you see how CHEAP it is, too):
www.marketingrebel.com/action-seminar/
Stay frosty,
John
P.S. Just in case it wasn’t made crystal clear: No prior experience or skills or hidden “insider” advantages are necessary to make ANY of this stuff work like crazy for you.
Just hurry, okay? It’s coming up fast, and won’t be repeated.
It's All Fun & Games Until…
Saturday, 2:48pm
Tampa, FL
“Nudge, nudge, wink, wink, know what I mean?” (Monty Python)
Howdy…
Special treat today on the blog.
Another guest post by our good friend, colleague and former stand-up comic (before his new career as killer copywriter), Kevin Rogers.
(Kevin is also the head writer for my Stable O’ Copywriters project, where you can find a recommended freelancer who meets my strict standards of professionalism — and who has my ear for consultations: www.carlton-copywriting.com.)
This cat is funny. And every time Kevin and I hang out, I’m reminded of two things:
1. Nearly every top marketer and writer I know personally… has a shockingly-acute high-end sense of humor. (This explains the comraderie you see among the best in the biz. We make each other laugh.)
2. And… there are awesomely valuable insights to life and success available in studying lessons in tales from the “vice squad”. (Meaning, that part of living well which includes hanging out, challenging the boundaries of sobriety, and squandering time laughing as hard as you can for as long as you can.)
Being funny won’t make you smarter. And it doesn’t bestow an automatic deeper understanding of human behavior.
However… if you pay attention… Read more…
Writer's block is…
Saturday, 12:17pm
Reno, NV
“So what?” (Miles Davis)
Howdy…
Okay, I know I’m a few hours late delivering the answer to the very excellent Quiz #8.
I had writer’s block. Just couldn’t think of what to write…
Kidding! I’m joshing with you.
I apologize for the delay. Simple matter of being abducted by friends and whisked off to an enjoyable Friday adventure. I earned it, and knew you’d forgive me for being a tad late with the solution to the Quiz. (You know it takes me several hours to concoct these posts, right?)
Let’s get down to it, then.
First: I want to thank, and congratulate, everyone who posted for the Quiz. The threads on this blog are always energizing mini-riots of good critical thinking…
… along with a smattering of cleverness, sheer brilliance, pontificating idiocy, and (always) one or two utterly outraged comments from folks who wandered into the fray by accident.
I love it all.
As many have noted… the comment threads at this blog rival the actual posts for being fascinating reading.
There’s some smokin’-hot wisdom out there, for anyone paying attention.
Second: Here is the answer to the Quiz question…
“Writer’s block is…Read more…