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Magic And Reality Walk Into A Bar. Only One Comes Out Alive…

Friday, 4:52pm
Reno, NV
“You want it, you take it… you pay the price.” (Bruuuuuuce Springsteen, “Prove It All Night”)

Howdy…

One afternoon when I was around 9, I found a $2 bill laying in the parking lot of the local plunge (where we’d just spent the day trying to drown ourselves and trick each other into doing belly-flops off the high dive).

I was as ecstatic as Sinbad when he discovered the Cyclops’ treasure cave. The rarity of the bill just added to the sense of forbidden loot and mysterious swag. Bought us a lot of candy back then.

However, it also changed me. I spent years looking under cars in parking lots after that, obsessed with the notion that vast caches of moolah were laying around, waiting to be found. It was magical thinking at its finest. I was half-convinced it might be a way to fund my childhood, just harvesting the cash laying around.

I mean, Santa had already been outed as “not real”. And Zorro, when I met him at a supermarket opening, was shorter than he looked on TV (and smelled like beer). I had these gaping holes in my belief system of “how things worked”, and since no one was offering better ideas, I just picked up on whatever silly notion entered my head and ran with it.

Later, when we realized The Monkees weren’t a real band, and Rock Hudson was gay, and Nixon lied to us, and…

It was HARD keeping a bullshit myth-laden belief system operating. You had to really dig in and ignore facts, and even get burned a lot.

Finally, when I became a freelance copywriter and there was real money on the line (and not just opinions or hurt feelings)… I saw the light.

And it remains one of the Big Revelations I had, early in my career: The role of reality in becoming a world-class salesman.

In order to persuade large groups of people to buy, act now, or even just begin to see your side of things… you have to see the world as it is. 

Not as you wish it was. Not as you believe it should be. Not as you were told it was.

As it is. The stark, cold reality of how things actually work, and how people actually behave.

This is often scary, at first. It requires you to look behind your go-to belief systems (which you may have had since you were a kid)… to challenge authority’s version of what’s going on… and — most important — you must willingly exit the shared delusion among the majority of your fellow humans that what they say they’ll do is more important than what they actually do.

This kind of critical thinking, of looking behind the curtain and not being lulled into false promises, drags you away from the main party… and can seem lonely. Folks will even get hostile at times, because you’re no longer playing along. (I had multiple occasions, before I learned to just let it go, of ending a family argument by pulling out a dictionary or encyclopedia… and later, hoping onto Google. Thus ruining everyone’s mood, because no one enjoys having their bullshit beliefs challenged.)

This sense of becoming alienated from friends and family sometimes keeps copywriters from tossing their myth-based belief systems, and diving deep into the murky waters of reality. They’re afraid it will change them for the worst. Make them azzholes and doubters and unpleasant realists.

But that’s not how it needs to work. Here are a few Starter Rules to help you get going:

Starter Rule #1: Observing how people act, versus what they say they’ll do, just gives you a tool to avoid being bamboozled. In its simplest form, you’ll notice that the folks who are most emphatic in their promises (“I will absolutely be there on time. No excuses…”) are the ones who will chronically let you down.

In the advanced form, your Bullshit Detector will start buzzing whenever a client says “money isn’t a problem”… because, much of the time, that means money is very much a problem. (Resist the urge to automatically assume the opposite of everything anyone says… even when your experience shows you it will often be the case. Don’t get into the habit of making rash decisions, based on what you’ve seen before. But DO put your instincts and experience into the mix.)

Starter Rule #2: And for God’s sake, don’t let this make you cynical. It’s not your job to call folks out on the inconsistency of their actions, versus what they insist is their intention. You can, however, quietly understand that the rare individuals who DO fulfill their promises are the ones you want around you professionally (and probably romantically, too).

Personally, I’ve found that you start to attract professionally-minded colleagues quickly, once your reality-based modus operandi kicks in.

When money, results and the success of a biz venture is on the line, promises count for nothing. The cold hard reality of how the market reacts to your ads is all that matters.. and you must react accordingly.

Starter Rule #3: Keep your ego out of it. At first, you’ll need to monitor your own bad habits of not following up on your promises… and this will change you fundamentally as a person. Don’t announce that you’re suddenly a “new man”. Instead, just start acting as if your word really does mean something.

Early on, I developed my version of a “professional’s code”: You are where you said you’d be, when you said you’d be there, having done what you said you’d do.

This means you meet all deadlines, no matter what (even if it means staying up all night working, missing the big party, disappointing Susie Q, defying the insults and demands of your old pals who hate the idea of you becoming a pro and leaving their slacker butts in the dust). You honor your contracts, even if it’s just something you said (and could, if you weren’t such a pro, weasel out of).

You become “that guy” who can be trusted… not because you say you can be trusted, but because you really can be trusted.

Huge difference that requires behavioral changes at your cellular level. It’s hard to pull off, but you can do it.

Starter Rule #4: When you first start living in reality, there is a danger of becoming cynical and angry. Just move past it — your goal is to become a world-class persuader and provider of actual results.

You may become a quieter person… because all that time you once spent trying to convince someone you were going to do something is no longer required. You simply agree to do it, and then do it. On time. With all the expertise you can muster.

You never, ever need to explain yourself. You become a Dude Of Action. This becomes your reputation over time — not because you’ve announced it, but because this is who you’ve become. You’ve got to be patient, and hold yourself accountable for everything you do.

And yes, I’m serious when I say “everything”. Stop lying, pretending, wishing and cheating. It’s stunningly easy to do, but it requires a commitment.

Starter Rule #5: There is never a need to argue. As a rookie copywriter, I realized (after meeting my twentieth VP of Marketing or CEO or entrepreneur) that incompetence is the RULE, not the exception, in business.

Most bosses — no matter how good-hearted they are, or how smart they are, or even how experienced they are — simply cannot know all there is to know about every part of running a biz. So they’ll insist on using certain (dumb) sales angles, demand that offers be presented in specific (dumb) ways, and — worst of all — have their niece with the degree in English Lit edit your work.

Early in your career, this is not a problem to worry about. Get your money up front, with any other royalties or payments in written form, and just keep moving. Most of your clients will suck, and not follow through, and botch the marketing up. That’s just the way it goes.

As you gain experience, and especially as your reputation allows you to have more of a voice in what goes down, you’ll eventually be in the position of forcing every client to do what you tell them to do. But that doesn’t happen right away.

(For more on these high-end freelance tactics, including details on how to get paid, check out The Freelance Manual, available here.)

When you work through reality, the mysteries of the world play less and less a part of how you proceed. If you don’t know something, you don’t pretend that saying you know it makes it so. You go learn it. Or hire someone who’s proficient at it to do it for you. You research, you comparison shop, you do whatever is necessary to achieve your goal.

You say “I don’t know. I’ll find out,” a lot.

You are relieved from the task of keeping your lies and boasts and pretend-knowledge straight.

And suddenly, you’re spending your time honing your chops, filling in the gaps with actual skills and know-how, and getting shit done.

Most folks prefer the world to remain full of mystery. It’s that childhood thrill of simply deciding that something is so, and then never questioning it again, even as evidence mounts that it’s bullshit. (I never did find another $2 bill on the ground. And I missed a few rainbows along the way, because I was always looking down…)

Reality is unforgiving, and requires you to be responsible, take action, and stop pretending. But it’s really the only way to go. I found that, rather than making me more cynical about people, I actually loved them more. I instantly forgive them their bullshit promises, even while fulfilling all of my own. I also never allow someone to steal time from me, or ruin my day with a failed promise — I give them a reasonable window, and when they’ve failed, I go to Plan B.

You always have a Plan B (and Plan C, and Plan D) when you live in reality. Sometimes you find yourself saying goodbye to unreliable friends and fun-but-sketchy colleagues… and you have to be okay with that. You’re going after long-term and short-term goals, and it takes commitment and sweat to reach them. If your old crowd still believes that success comes from luck (like finding a $2 bill on the ground), you may have to find a new crowd.

There will always be a little mystery in life. You encounter new stuff all the time, in business and in relationships and in everything you do.

But each mystery can be broken down into knowable parts, and figured out, and solved. Every time. Eventually, after you’ve worked with a lot of clients in a lot of markets, you realize you are never stumped by the obstacles that freeze most entrepreneurs up. There is always a reason why sales are down, or returns are up, or something that used to work ain’t working no more.

When the reality of business and life become second-nature to you… you become That Consultant Every Biz Owner Wants To Hire. And the top copywriting experts are all consultants first, solving the mysteries with reality-based solutions. The writing comes later.

Does this make sense to you?

This entire subject is often the main entree at our masterminds, and in every Hot Seat consultation I do.

Living in reality is a much better way to go, every time. And it really can make you a happier, more fun and pleasant person… who just happens to get a lot done.

Love to hear what you think, in the comment section below.

Stay frosty,

John

 

Your First New Year’s Resolution To Get Your Life Back On Track

Sunday, 4:31pm
Reno, NV
“You think you’re alone until you realize you’re in it…” (Elvis Costello, Watching The Detectives)

Howdy.

Short post today…

… and yet, it may be the most important thing you read all year.

First, a bit of context:

We all have shame, hiding deep inside us.

No matter how successful, pretty, rich or beloved you are…

… a dark pool of roiling shame lies below the surface. It’s just part of our animal nature — that big slab of neo-cortex which gave us language, critical thinking and vast memory storage also gave us the capacity to register shame.

And hold onto it forever.

Shrinks make a fortune seeing clients who are obsessed with their shameful past. And it’s a renewable resource — because the way many psychologists treat it, the shame never really leaves.

And I say: Fuck that.

Let your shame go, and be free of it.

It really can be that simple.

Listen: Holding onto your secrets is a choice. Not an obligation, not a command, not something you have no control over.

You actually have HUGE amounts of control over what you choose to hold onto. Also what you think about, what keeps you up at night, what bothers you, and — especially — what holds you back.

It’s just that no one TOLD you about this power before. And there’s no Owner’s Manual around to find instructions in.

It’s a glitch in the human system: You’re born, you grow up, you do stuff or have stuff done to you that triggers shame… and it becomes a 200-pound backback you haul around with you for the rest of your journey.

Or, anyway, that’s how most folks approach it.

What can you do? It’s just part of the game.

Except… it isn’t.

Now that I’ve simply told you about this secret power you have — the ability to choose what you hold onto — you’re essentially free.

You may choose to ignore this new power, and continue to cling to your shameful memories. That’s a choice you can make.

Or, you can fire up that new power, and just let it all go.

News flash: You are, nearly always, the ONLY person on the planet who cares about your ancient shameful memories.

If there are others who have some kind of investment in keeping you riddled with shame… well, you also have the choice to eliminate them from your life.

It’s not rocket science.

Let it go.

Isolate the memory, define it, box it up in your head. Name it. Make that box strong, unbreakable, and lock it forever.

Then… toss it from your brain.

Let it go. And get the fuck OVER it already.

If you need to make amends, do so. If you need to find new coping tactics for the next time you’re triggered, find them and incorporate them into your new power to let go.

But choose to be free of shame.

If you like, you can replace shame with something more proactive: Remorse.

When you do something that used to create shame, engage your ability to feel remorse instead. Remorse is temporary: You fucked up. Fix it, if you can. Clean up your mess, apologize, and take steps to do better next time.

Then actually TAKE those steps. You may need to learn some new skills. Learn them. You may need to have awkward conversations with people. Have them.

You may need to complete a whole “to do” list in order to do better next time.

Do it.

That’s how adults handle fucking up.

Rookies and children and emotional zombies go straight to shame. You didn’t just fuck up — you’re a bad person. There’s something horribly wrong with you. Your shame is eternal and unfixable.

Which is all bullshit.

Shame is like setting up camp on your life’s journey. You seldom move on. You’re stuck in place, wallowing.

Remorse is a pit stop. Oops, screwed up. Get out the mop and coping strategies, make thing right… and move along.

You’ll be a more effective and worthwhile person for feeling remorse, and taking steps to do better next time.

It’s a bit like “failure” to an entrepreneur.

To civilians, failure is personal, the end of the world, a nightmare that will never leave.

To an entrepreneur, failure is just another step along the path to success. Everyone fails sometimes. So what? Lick your wounds, figure out what went wrong, take steps to do better next time…

… and get back in the ring, armed and ready for the next go-round.

Okay, then.

You now know your shame is bullshit, and fixable.

You no longer have the excuse to wallow in your misery, because you have the power to escape that self-destructive crap.

Whether you use it or not is up to you.

And I say: Start your new year right.

Get busy, and stop hauling around that 200-pound backpack.

Stay frosty,

John

Tribute To The Ink-Stained Wretch

Tuesday, 11:22pm
Reno, NV
“I’m a long gone daddy in the USA…” (Bruce.)

Howdy…

For most folks in America, July 4th is about picnics, blowing shit up, and toasting the gutsy nature of our country.

Born in defiance and battle, prickly and belligerent and idealistic, with built-in endless (and often absurd) political arguments…

… we’ve somehow made the grand experiment last a couple of centuries and a half.

For me, though, the real victory of the joint isn’t in the details of elections or legislation, or the question of how exceptional we are or aren’t as a culture.

Nope. My own pursuit of life and liberty has always balanced on the First Amendment…

… particularly the parts about freedom of speech and freedom of the press.

That’s the beating heart of this place. That’s the saving grace.

For every writer here… novelist, copywriter, journalist, blogger or disgruntled “letter to the editor” ranter…

… there is a long, gruesome pedigree of ancestor writers who were prosecuted or erased or bullied into silence, stretching back as far as history goes.

We’re so spoiled here with freedom of speech, that many naively believe it’s an essential privilege that, of course, is the rule and not the exception.

Yet, the opposite is true.

Even today, the right to speak or write about what’s on your mind remains curtailed, risky, and forbidden all over the planet.

Even here, the struggle to get to this point — where you and I can write “fuck” without fear of censorship or a visit from The Man — was an ongoing battle that claimed careers and lives of contemporaries.

I grew up owning banned books (from the notorious Grove Press, which insisted on publishing every author banned in the U.S. throughout the latter half of the 20th century), watching authorities destroy comics like Lenny Bruce and artists like Jim Morrison, and being pleasantly dumbstruck when respected magazines like The New Yorker finally began printing formerly-prohibited words like “motherfucker” in their articles.

It’s not just about swearing, or about sex, or even about the never-ending brawl between Puritanism and libertarianism.

Much deeper than that.

The offensive language and unhinged rants now common online are just a price to pay for the more important victory of Free Thought over censorship.

All those past writers and wannabe scribes, muzzled and cowed into submission or silence over the past eons, would weep with joy at the lack of control by The Man over what we think and write. Never mind the wonders of electricity, air travel, the InterWebs, the buzzing gadgets that dominate modern life — the real jaw-dropper is our ability to use our minds unfettered by outside authority.

It’s a shame folks here take it all for granted. That’s how you lose these kinds of privileges.

The offended classes gather power, see freedom of thought as a direct threat to that power, and wage constant war against it.

Most folks have no use for too much freedom — it’s kind of scary, full of challenges to their belief systems and ideologies and traditions.

And I’m all for having the sense to pull back a bit in situations where speaking like a drunken sailor will cause folks to clutch their pearls or faint. I’m fine with a little cognitive dissonance, where we pretend that kids have never heard a bad word before, or that “decent” literature and movies can be great art.

But do not infringe on my right to enjoy Shakespeare and Twain and George Carlin and Henry Miller without hiding (all have been banned or censored at some point in our history).

And I will write whatever the hell I choose to write, whenever I choose to write it.

We all have to pick our battles in life. Writers tend to be an introspective, introverted bunch who aren’t so hot with manning the barricades…

… which is why it took nearly the entire arc of civilization’s history to reach this point of unfettered free thought.

So we modern writers owe it to the ink-stained wretches of the past — our professional ancestors — to embrace, defend, and heap glory onto the practice today.

This kind of freedom was never a guaranteed deal.

The Founding Fathers argued about it, and current governments elsewhere still get queasy even considering letting nutballs like us off the leash, with no way to stop our brains from thinking way outside of the box.

Dangerous stuff.

I realize that many of my fellow citizens would be just fine with a few shackles on writers here and there. For them, other battles are more important. And that’s fine…

… as long as these nay-sayers keep losing that argument.

For me, the real fight of the past few generations — the fight worth dying for today — is freedom of speech. The unconditional freedom to think, and write, whatever goddamned crap I feel like writing about…

… whether it’s the next Great American Novel or just a funny post on social media skewering uptight jerks.

Or even another ad that raises eyebrows.

Yes, there are a few restrictions still. I’m okay with having a few legal lines that shall not be crossed (because they cause real harm, not theoretical harm).

But the restrictions should remain rare.

Hearing harsh language won’t damage your brain, no matter how freaked-out you get over it.

Being exposed to foreign ideas won’t change your biology.

And stumbling upon writing that offends you won’t cause civilization to crumble.

I’ll toast the First Amendment today, and every day afterward, for the rest of my life.

It was worth blowing shit up for. It’s worth every knock-down fight that has happened, and if more fighting is required, sign me up.

For all the faults and missteps and foibles of my country’s existence…

… I still allow myself to get choked up over Old Glory.

Because she flies over my continued ability to be the kind of writer my ancestors could barely dream of being.

Free.

Fuckin’ A.

Play ball.

Stay frosty,

John

P.S. Hey — make sure you’ve got my books with you when you go off on holiday.

You can order them right now, in the right-hand column here. The digital versions will be in your digital hands immediately, too… no waiting…

Here’s Your Damn FREE Book, Already…

A Gathering Of Shaved Apes, Jostling For Dominance

Friday, 1:59pm
Reno, NV
“George, George, George of the jungle, friend to you and me…” (Best cartoon theme ever)

Howdy…

Regular civilians can get through life with all sorts of goofy notions about how things get done in the business world.

However, entrepreneurs have no such luxury.

For example: Nearly every biz transaction is an inherently hostile situation.

Behind the smiles and back-slapping and promises of “working for the common good” between, say, a freelancer and a client…

… the writer actually wants to do as little work as possible for the maximum possible money, while the client wants to bleed every ounce of productivity from the writer for the least outlay of cash.

I’ve had clients who became close personal friends.

Still, when it came time to set deadlines and write checks, we had completely opposite agendas, and never pretended otherwise.

It’s the same throughout life.

Sometimes it’s subtle, sometimes it blooms into full-on fisticuffs (or divorce, strategic bankruptcy, strikes, war, lawsuits, name-calling, etc).

You can’t ignore it, if you want to succeed as an entrepreneur.

There’s no reason to be afraid of it, either — I’ve even had fun with it during negotiations with clients, exposing our veiled teeth-baring for what it was: A couple of wannabe alpha’s pissing on our established territory, jostling for position.

At the highest levels, this “primal snarling dance” only works when deadlines are put in place and it’s crystal clear what is promised versus what is expected.

I wanted my client’s hand to shake while writing out the check to me…

… but I also knew the rest of my month was now locked up, as I went into full creative mode.

When the check cleared the bank, and I delivered the best work I could muster… while the market responded with jaw-dropping results… all was well.

But there are never any guarantees.

When you start playing in the upper atmosphere of the biz world, everything gets hairier — the money, the risks, the game-playing, the stakes, all of it.

But it’s still just a gathering of shaved apes, with one foot still in the jungle, angling for dominance.

Learn how to happily navigate the inherently hostile parts of doing biz, without taking it personally or botching it up with dumb-ass notions of playing “nice” or expecting your good deeds to magically bring rewards…

… and flavor it all with a professional’s attitude of doing your part to the best of your ability every time (while negotiating deals that allow for the other guy to screw up without taking you down with him)…

… and you’re on your way to bigger and better deals.

And enjoy the ride. That’s the real secret to a good life.

The machinations of the biz world only seem complex and mysterious until you’ve bloodied your nose a few times learning the rules.

You’ve poked your head around the corner of life, to peek at the entrepreneurial world hidden from most folks.

It’s different from regular life.

But you’ll figure it out, as long as you’re willing to take a few bruises along the way.

Just my two cents. Now go tear your niche a new azzhole…

Stay frosty,

John

P.S. Volume Two of “The Entrepreneur’s Guide To Getting Your Shit Together” is going through final revisions before publishing.

If you still don’t understand why this is such a big damn deal, perhaps you should grab a copy of Volume One now… and devour it immediately.

There’s a reason it’s one of the few biz books folks consistently describe as “the most important book” on their shelf…

Gratitude, Schmatitude

Friday, 1:08pm
Reno, NV
“Something is happening here, but you don’t know what it is, do you, Mr. Jones…” (Bob Dylan)

Howdy…

Lots of talk about gratitude these days. There are entire movements (run by schmaltzy guru’s in nice suits) centered on getting folks to feel the gratitude, to embrace and become it.

Like it’s magic or something.

It ain’t.

Knowing how to appreciate the important stuff in your life is a good thing, of course. Being grateful for what you have should be a daily moment, part of being mindful about what’s going on around you and within you (and around and within those you love, deal with, oppose and haven’t met yet).

Early in my career, while devouring self-help books — I read one Og Mandino for every biz book I read for awhile, just to keep my heart and soul moving forward along with my brain — I even went so far as to acknowledge the non-living things around me.

I would thank a keyboard, for example, for serving me so well when I replaced it. And mean it. Give it a decent burial in the trash, introduce myself to the new keyboard and get back to work.

Same with my shoes, my thrashed car (which needed the encouragement, I can assure you), my favorite pens, and so on. It doesn’t even seem silly now… it makes sense to be mindful of the tools that help us do what we do. Astronauts name their shuttles, sailors name their ships, and I assign my beat-up leather coat a personality.

So I’m an old hand at thanking the universe and the things and people around me as I move along.

But a little perspective, please.

For too many business people, there’s no real thought given to the notion of gratitude.

They act like just saying the word creates a magical forcefield of wonderment and power.

So we get airline flight attendants urgently crooning over the intercom that if there is ANYTHING they can do to make our flight more comfortable, just ask.

Which is, of course, pure bullshit.

The things that would make me more comfy — like more leg room, wider and plusher seats, and maybe a mickey in the drunk’s beer next to me so he’ll shut up — are not within their toolkit.

I mean, a foot massage would be nice, too, but even mentioning it would have the air marshals on your butt in a heartbeat.

So why do they even say it?

Sometimes it’s just habit, from the old scripts they used to read. The job requirements included big smiles, friendly demeanor even in the face of rudeness, and a steady stream of patter to calm folks down while the jet screamed through the heavens eight miles high.

So even in towns like Reno, you still get the pilots schmoozing about “we know you have a choice when you fly”… when we absolutely do NOT.

And every passenger on the plane knows it. If you’re headed anywhere on the beaten track, it’s Southwest or the highway.

And AT&T robots love to drone while you’re on hold, about how grateful they are to have you as a customer. It’s all please and thank you and yes, sir. The gratitude practically drips from the phone…

… but they aren’t grateful enough to hire more operators to handle your complaint.

I mean, c’mon, people. Get real. Those 30-minute hold times are planned…

… to cull the mob down.

Just part of the biz strategy created by evil fuckers with big smiles all bubbly with gratitude for your business.

Yeah, get real.

Which is what I always advise entrepreneurs and biz owners to do when crafting their business plans and operating scripts. Don’t use the drivel doled out by big corporations when you’re creating pitches to your prospect and customer bases.

Get Real Truth #1: Be real, tell the truth, and don’t make promises your ass can’t fulfill.

The worst are businesses that hire some PR firm to write up a “mission statement“. This is all the rage every so often, as the MBA schools recycle old tropes on doing biz. Not understanding what a USP is, and possessing no clue on how to actually deal with a prospect or customer, dazed biz owners will spend a lot of time and money positioning a statement out that is supposed to “define” the “culture” of the joint.

So we get lots of vague “the customer is king” and “you’re the boss” crap… which sounds great, but is just blabbering babble if not put into action.

Just like your old drinking buddy who would swear on his mother’s grave to pay you back for the ten-spot he borrows when he needs it…

… but, of course, has no ability to bring that promise along with him into the future, because he spends every dollar he makes, can’t plan to save his life, and gets offended when you become that asshole who wants his money back.

Being true to your word is a vague concept without real meaning. Stop bugging me, man.

Get Real Truth #2: If you decide you want to shine at customer service, then DO IT.

Don’t talk about it.

Don’t slime me with your bullshit sincerity and grandiose promises.

Just be really fucking good at customer service. The word will get out, trust me.

Think about this, and about your relationship with gratitude.

Yes, you’re VERY thankful to the grubby dude from the garage who drove out to fix your car in the rain. At the time he’s getting things done, and you’re sensing you’re gonna get out of this ordeal after all, you want to hug him. And you say, over and over again, how grateful you are that he exists.

Yeah, yeah, whatever.

You’re not grateful enough to invite him over for Thanksgiving dinner, are you? You gonna help him move to a new apartment next weekend? Go watch the big game with him at the garage?

No, you’re not.

Your main tool is expressing your gratitude, by saying it over and over.

But once you’re off on your way, he’s a distant memory.

A nice twenty buck tip gets oodles more mileage than another heartfelt handshake.

He may even go out of his way to rescue you the next time you run into a tree, remembering how monetarily grateful you were.

On the other hand, he may demure and not come at all, if he’s all creeped out over your slobbering hugs of impotent gratitude.

Get Real Truth #3: Lying is lying.

The small lies in life set up the big ones.

Nobody trusts nobody these days, for good reason — trust is and always has been earned, one act at a time.

You can’t just announce that you’re trustworthy and have it mean anything.

In fact, one of the old street maxims is: Take whatever the guy says, and figure the opposite is true.

In biz, the client who brags about money not being a problem… has a cash flow problem.

The colleague who talks big about trust is screwing your spouse.

The accountant who has a mission statement centered on “serving the client” is embezzling.

The joint is filled with liars.

This means there is always one darn good way to stand out in even the most crowded, cutthroat market out there.

Just be honest, without making a big damn deal about it.

In fact, don’t even bring it up.

Don’t bullshit your audience, and don’t try to front-load your reputation with promises you can’t fulfill.

Your audience will let you know what your “real world” reputation is, soon enough.

Don’t be like that pilot blabbing about choices when there aren’t any. He is announcing to everyone that he is, at best, a mindless corporate shill. And if he wanders into the cabin during the flight and tells you something about not worrying, everything’s just dandy…

… you will be excused if your next act is to look for a parachute.

Get Real Truth #4: Consequences matter.

Stop lying to yourself, to others, and to your business.

Yes, to your business — it may not be a living, breathing thing, but it still operates in the corporeal world, just like the rest of us.

Don’t turn yourself into a lying shit-heel, just because you want to sound all corporate-like.

It matters.

Real gratitude has teeth, and is connected at the hip with action. Not bluster.

Thanks.

No, really, thanks.

Stay frosty,

John

P.S. Make sure you check out all the goodies available on this page. My books and courses make excellent Christmas gifts, you know…

Playing In The Big Kids’ Sandbox

How Not To Make Dumb-Ass Decisions Ever Again

Friday, 4:49pm
Reno, NV
“See if you can guess what I am now?” (Bluto, “Animal House”)

Howdy.

Public service announcement here:

Do you have mostly-level-headed friends who always seem to make dumb-ass decisions?

Are — ahem — YOU one of these miscreants yourself? (Confession: I sure am. More often than I care to admit.)

Well, gather ’round.

I believe I’ve stumbled upon a solution.

Here it is: When you have an important decision to make…

… just ask yourself this simple question: “What would a smart person do?”

Then, go do that.

Do NOT (as so many of us somehow seem to do) ask “What would a blithering idiot do?”…

… and then go do that.

No, no, no.

This is your self-intervention moment.

Don’t be the blithering idiot.

Do be the smart person.

Sounds too simple and obvious to work, doesn’t it?

Stunningly, it works.

Pass it around.

Stay frosty,

John

P.S. One of the keys to good decision-making has always been knowing how things actually work in the real world of biz…

… and not trying to get by on the wimpy, delusion-filled nonsense most civilians think is how things get done.

Good place to find out which is which is right here…

Never Let Incompetence Sneak Up Behind You

Friday, 12:35pm
Las Vegas, NV
“Hey, watch this…” (Famous last words of a drunk redneck)

Howdy…

Quick lesson in competence and incompetence.

Which are about a hair’s width apart in your brain, even if you refuse to admit it.

Here’s the lesson:

Just because you rock at one thing does NOT mean you are competent in everything (or anything) else.

Sounds obvious, right?

Isn’t, to most of your fellow humans.

Examples abound: Doctors (who got through years of freakin’ medical school) are well-known chumps when it comes to financial matters, falling for the worst-designed scams imaginable. High school jocks who figure their on-field athletic skills are preparing them for a wonderful adult life often have a rude awakening headed their way. Marriage counselors (especially the good ones) are typically already divorced a few times.

And entrepreneurs who conquer one marketing medium (say, Clickbank) assume they’re bulletproof…

… and gleefully murder their wealth by cluelessly wandering into a new biz model (where they’re quickly eaten alive).

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You can avoid a lot of unnecessary headaches and wasted time by getting on my list and devouring my free report so you don’t make these blunders in the first place. Might as well do it now while you’re thinking about it.

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And yet people never stop assigning all kinds of savvy and skills to experts who have shown absolutely zero competence to support such laurels.

(Looking at you, TV political pundits.) (And you, Mr. Marketing Guru with a nice smile but nil real-world experience.)

Why do we do this?

Mostly because we crave real experts, honest heroes, and genuine leaders so much, we’re willing to overlook little things (like reality) and cross our fingers over outcomes.

The alternative is to, you know, become competent yourself and — ick — take responsibility for your decisions and actions.

The very best biz owners are like the best stand-up comics…

 

…they become self-aware, know their weak areas, and laugh about them.

And never pretend they’re something they’re not.

I am very, very good at what I’m good at, for example.

And what I’m not good at, I absolutely suck at.

Which is why I surround myself with folks who are good at what I’m not good at.

Your network of pals, colleagues, friendly enemies, experts, and partners should be diverse, self-aware themselves, and deeply experienced. You don’t have to become BFFs with your tech guy, but you do need to “connect” on a real level…

… so your values, ethics, lifestyle preferences and long-term goals are aligned and headed in the same direction. (Not surprisingly, this often does result in lifelong friendships… but it’s incidental.)

This Is Rule #1:

NEVER try to “go it alone” for the long run.

The more successful you become, the more you’ll need a network to support you.

And the more successful you DESIRE to become…

… the more your network needs to be truly competent and front-loaded with massive experience (which they’ve learned from, not merely gone through).

Most of the folks you’ll meet in your journey through life will be incompetent at most of what they do.

And oblivious of it.

As an entrepreneur, you are no longer “one of the crowd”.

Your needs change immediately, your exposure to risk skyrockets, and the degree of “adventure” you experience goes off the charts.

If you do it right, that is.

Learn to judge your colleagues by what they do, not what they SAY they’ll do.

Arrogant, cynical braggarts are hiding something.

Shake off your natural inclination to assign competence to them (cuz they’re demanding you do so), and instead, take responsibility for your decisions by knowing your limits, and surrounding yourself with real experts who fill in the gaps.

Okay?

Okay.

Stay frosty,

John

P.S. Have you ever glanced at the testimonials piled up on Amazon about my book “The Entrepreneur’s Guide To Getting Your Shit Together“?

Some of the most famous folks in marketing and advertising give the book a solid thumb’s up. Looky some of the more recent ones from regular entrepreneurs, too:

Here’s that old book I recommend…