Tip For The Week

Thursday, 8:40pm
Rancho Cucamonga, CA
Just a block off Route 66 in the skitchy heart of the southland…

Howdy,

Quick note here today.

I’m still in my hometown (yeah, I grew up in Cucamonga, what’s it to ya?), visiting my family. Pop still lives in the same house he bought just after WWII, and it’s hard for me not to feel like I’m 15 again when I’m there.

Not that I feel all young and vibrant.

Naw. More like I get back in touch with how freakin’ clueless I was for the first half of my life.

It was a great childhood, a gruesome adolescence, and even now ghosts from my past haunt every corner of the neighborhood. It’s Memory Alley.

Always interesting/spooky/insightful to go back to old stomping grounds. I love my family. And I’m still chewing over how that town shaped who I am today…

Anyway, enough about me.

Here’s something about YOU: Since the last couple of posts here, I’ve been pondering long and hard about what “makes” an entrepreneur.

A lot of people — including me — talk about the value of goals in launching any entrepreneurial venture.

Figuring out what you truly want… setting a plan in motion to attain it… and following through.

There is, however, a difference in “understanding” goal-setting behavior…

… and actually DOING it.

And here is what I propose you do this weekend: Give yourself a nice, brutal Reality Check.

Are you spending enough time figuring out what you really want to do when you grow up?

This is not a trick question — most rookie goal-setters need to refine their skills at this over a frustrating period of time.

The first goals you set are likely to be things you actually don’t want, after all. There is an art to looking deep into your own heart and soul, and coming to grips with what REALLY rocks your boat…

… and what will continue to make nice waves in your future.

It’s never enough to want to be “rich”. You must spend time thinking about what “rich” means to you. Not to your buddies, or your colleagues, or anyone else.

You.

And, if you decide you want to be filthy rich… well, you’ve got to do more than just set a goal. You gotta work out your plan to get there.

With lots of little goals along the path.

If you’ve yet to make Dime One online, for example, then a goal of becoming a billionaire online isn’t a goal… it’s a dream. You’ve got to earn your first buck. Then your second. Then start automatic pipelines, and go on from there.

Your first goal may be to weed through all the info available out there… find the resources you feel you can trust… and dig in.

Those subsequent “dig in” steps — the actual goal-by-goal step-ladder that will take you toward your desired destination — cannot be glossed over.

And, there are consequences to consider. You may not yet know what awaits you as a cash-generating genius. But you sure can start to examine how your life changes as you go.

I’ve written multiple blogs about how every detail of your life can morph in strange ways when the money starts coming in. Ken Calhoun, in the last comments section, tells a great story of how friends and family wrestle (often unsuccessfully) with your rise in status, liquidity, and self-confidence.

It’s not always pretty.

The more you “arm” yourself with insight like this, the less surprised you’ll be when you hit each milestone in your quest for a better life.

You’ll be… uh, what’s the word… prepared.

Goals are great. They saved my life.

But I’ve known too many people who ONLY set goals. They never go after them.

Movement is key.

And you’ll feel better about moving toward your goals, if you spend some serious time thinking about them.

Play with them. Mold them. Constantly put them through your “What if?” grinder. (What if you can’t do it with your first idea? Will you try again? Try something else? What?)

The “secret ingredient” of great goal setting… is to cogitate obsessively on the consequences of actually meeting your goals, once you set them. This not only helps you blow through failure… but also creates a “vision” of yourself that keeps your motivation hot.

This requires “forward thinking”… which doesn’t come with the default equipment you’re born with.

You gotta exercise it.

Without goals, you’re just being taken for a ride by Fate.

Goals do not guarantee anything… except, once you take steps to attain them, you will move SOMEWHERE new in life.

And you’ll be doing as much of the driving as possible.

Fate will still screw with you. But you’re no longer helpless.

At first, even five minutes of focused “forward thinking” will make you sweat and want to go do something else.

Get over it. Stick with it.

Soon, you’ll be an ace at peering into the fog down the line, and you’ll be able to exert more control over events than you ever dreamed possible in your pre-goal-setting days.

This weekend, get your five minutes in. Move through the sweat and avoidance.

Jump-start something new.

Let me know how you do.

Stay frosty,

John Carlton

P.S. I just checked with my office… and as I get ready to go to the airport to come home, one of the 5 seats is still open for the Chicago Hot Seat one-day event this September 25.

To get the details, go to www.carlton-workshop.com.

C’mon, people — this is one of those rare opportunities to get face-time with me and Stan. It just may be the virtual ass-kicking you need to get moving…